publish or perish?
promoting merchants with your own site(s)


What often excites a newbie affiliate marketer is the fact that they will not need to serve up a web site - neither to get started nor to continue promoting products and services online.

You can promote merchants entirely by email, for example, or you can start a "blog" and you can find success with both techniques.

However, many merchants will want to know which web site(s) you will use to promote their offers. Some merchants may even decline your application if you don't have a site which targets their market.

This shouldn't deter you. You can still publish useful information which targets your chosen audience in blogs and in forums, so long as you're not overtly blatant in your intent.

Eventually, though, you'll find yourself thinking seriously about the many advantages you'll enjoy as your own web master. The good news is, your membership in the Wealthy Affiliates program provides all the resources needed to do this without any prior experience and without any software resources outside of the program. The focus is on ease of use (there are many ready to use web site templates included), versatility (you can modify the templates to your own requirements) and functionality.

Wealthy Affiliates also gives you some ready made sites in the form of complete landing pages to use with your own affiliate links.

So you can be a publisher without needing to create pages of your own. Believe me, though, sooner or later you'll want to give it a try. You will be able to - and you'll find it to be one of the most enjoyable, satisfying and rewarding aspects of your affiliate marketing career.

If the idea of running your own web site makes you shy, that's a good thing. An important part of your affiliate learning process is to get to know the other techniques first. So you can get started right away.

One example of affiliate publishing is http://www.goodnet.com.au 
Your Wealthy University tutors will critique it as being too eclectic - that is, to general or "generic". But it is useful to see the various topics there which could easily be broken down into sites of specific interest or "niche" sites.

Creating your own web sites is easy with the tools provided in Wealthy Affiliates.

Get publisher tools at - Wealthy Affiliates

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What is a Publisher?

In the parlance of Internet Marketing, a publisher is an affiliate marketer who refers customers to merchants via their own content.

A magazine or newspaper publisher refers readers to businesses via the advertising which businesses place in their publication.

An online affiliate publisher does the same thing via a web site - or even via a blog (abbreviation of 'web log').

Apart from the physical differences, a major difference is that print publishers are paid a fixed rate to run an advertisement. Online affiliate publishers are paid on results. This can be a far more lucrative arrangement!

Just as traditional advertising agencies do all the work of providing a magazine publisher with advertising material, so too there are a number of online "advertising agencies" which can provide you all the merchant advertising you'll ever need. Their services to you are free. The advertisers pay on the basis of results achieved.

Recommended affiliate marketing "agencies" can be accessed in your Wealthy Affiliate resources.